Location: Mobile
Retail: 204 SF
Awards & Publication: Mobitecture; Rebecca Roke / 2018 A+ Awards; Special Mention / 2017 IDA Awards; Honorable Mention; Exhibition Architecture / Design Detail Magazine #53 / Architects Magazine Online / Architektura Magazine / Ambientes Magazine #111 / California Home & Design / Entrepreneur Magazine May 2016 / San Francisco Magazine / AMC Magazine; Interierurs 2016 / BOB Magazine #143 / Contemporist / Inhabitat / Dezeen / Frankfurter Allegemeine Quarterly; Spring 2019
Credits: Spiegel Aihara Workshop (SAW), Co-Design / Bart Chin, Retail Consultant / Popshopolis, Fabricator / Bruce Damonte & Dan Spiegel, Photography
The interior is organized around a series of 4 fitting rooms, a specialized system of curated trays built into a millwork display, and a wall of unfolding origami doors that provide entry, seating and a checkout counter. Each piece of the design is independently operable, allowing for a for a highly adaptable experience depending on the site, weather, capacity, or type of event. Even the textured surface behind the glass wall can open and close in segments to adjust the levels of light and transparency.
In the most basic sense, the goal of the vehicle is to create a highly flexible, mobile, and comfortable space for women to try on True & Co's apparel. Yet, the vehicle has many hats to wear - it needs to attract a crowd, but also feel intimate within. It needs to clearly and strikingly communicate True's brand identity, but also create a mysterious allure. It must be flexible, but also durable and solid. The space within needs to be bright and airy, open to the exterior, but also feel private and protected.
The base of the vehicle is a 24ft trailer, originally made to carry a 'tiny home.' A custom steel frame supports a continuous wall of glass on one side and a series of operable folding doors on the other. The cabinetry and interior partitions are constructed out of finish grade plywood and cedar, and the glass wall is articulated by a series of folding textile wall segments, which allow for the passage of light, provide for privacy, and fold open for a semi-voyeuristic display of product and brand imagery.